Paper Essentials

Dot Graphics can guide you toward choosing the right paper stock for your design ideas, your budget and your delivery requirements. Here is some general information to get you started.

Paper Weights::

Most projects are printed on either "book " stock or "cover/card" stock. Book will have the feel of the copy paper you may have in your office. It comes in varying weights and finishes. The lighter weights are less expensive and can be helpful in keepinig the postage price down on a mailing piece. Book weight pieces are characterized by excellent folding qualities and durability. A wide variety of book stocks are readily available.

Common application of book weight stock are :

Calendars
Posters
Brochures
Sales Sheets
Catalogues
Booklets
Flyers
DVD Wraps
CD Inserts
Direct Mail
Rack Cards

Cover stock, also known as card stock is heavy, stiff paper. While it is extremely durable, they may need to be scored before they are folded, thereby adding to your budget and your timeline. Cover stock is used for:

Business cards
Postcards
Packaging
Press Kits
Rack cards
Counter cards
Tags
Invitations

Speciality Stocks::

These are generally used for special pieces, such as portfolios, business cards and invitations. There is a vast array of these stocks, and they are usually more expensive and subject to minimum orders. Additioanly, they may need to be specially ordered from the mill which generally means a fair amount of delay.

Please ask your sales representative for swatches and printed samples of the stocks you are considering for your project.