PRINTING ESSENTIALS

• Small issues can become big problems. Responsibility for issues such as typos, color, and approval of the final proof or press should be clearly defined.
• Make sure you “sign and approve” your work before you go to press.
• Inquire about “combo” runs to save money if your deadline is not a concern.

Planning for Print at the design stage::
It is frustrating for everyone if the design you create turns out to be too expensive to produce. Experienced print designers know that a planning session with your printer during the design stage can eliminate costly surprises and ensure that the results you expect are achieved.

Budget your Creativity::

• Know what your budget is.
• Your salesperson will gladly share the tricks of the trade to help keep costs down.
• Obtain production quotes early in the design stage.
• When you have completed the design, have the quote confirmed.
• Provide a sample layout if possible.
• Always budget for proofs.
• Designing the piece to fit on a particular press or to take advantage of standard sizes may save money.
• The same color will look very different on coated and uncoated stocks - use the right PMS chart.
• If a piece will be folded or bound, special formatting may be required to allow for creep, crossovers or proper margin allowance. Request a mock up of the finished piece.
• Selecting a "standard" folding style that can be done on conventioanl folding equipment helps to keep costs down.
• Scoring is required prior to folding heavy stock or pieces that have heavy ink. This additional step will be reflected in
  your quote.